# Nuda Sunless

## ☀️ Customer Success Story: NUDA Sunless

### Overview

[**NUDA Sunless**](https://nuda.com/), a Canadian leader in premium sunless tanning and skincare, partnered with **Logentic** to bring structure, visibility, and automation to their fast-growing fulfillment operations — supporting both DTC and wholesale orders across Canada and the U.S.

### 🏬 Company Snapshot

| **Industry**          | **Location**   | **Sales Channels**     | **Fulfillment Type**    | Number of locations     |
| --------------------- | -------------- | ---------------------- | ----------------------- | ----------------------- |
| Beauty & Self-Tanning | Quebec, Canada | Shopify, B2B Wholesale | Hybrid (In-house + 3PL) | 1 Warehouse, 1 3PL (US) |

### ⚠️ The Challenge

NUDA’s growth was explosive — but with multiple warehouses, high SKU variability, and different packaging requirements for wholesale vs. retail, the team was losing time reconciling orders and inventory.\
Manual processes in ShipStation and spreadsheets made it difficult to track fulfillment status or pinpoint bottlenecks.

### 🚀 The Solution

NUDA deployed **Logentic’s WMS** to unify order routing, picking, and shipping under one system. The platform automated Shopify and wholesale flows, enabling team members to fulfill thousands of monthly orders with real-time accuracy.

Key modules used:

* **Smart Order Routing** between warehouses
* **Barcode-driven picking interface** for faster pack-outs
* **Lot and expiry tracking** for skincare SKUs
* **Integrated carrier automation** for Purolator and Canada Post

### 📈 Results

* **2× faster** order processing across all channels
* **99.8% inventory accuracy** maintained through peak months
* **Seamless handoff** between warehouse and marketing teams for product launches

### 💡 Why It Matters

NUDA’s story highlights how **Logentic helps fast-scaling beauty brands** manage complexity without losing control. From retail packaging to wholesale palletization, everything now runs in sync — supporting the same flawless experience customers expect from their brand.

### 👉 Ready to Streamline Your Fulfillment?

**See how NUDA Sunless and other leading beauty brands scale with Logentic.**<br>

[**Book a Discovery Call** ](https://cal.com/max-villemure-logentic/discovery)


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